• 5 tips to humanise, optimise your eCommerce site with online personalisation

    28th October 2015
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    Online personalisation is the new face of digital marketing. It goes beyond welcoming back a returning customer to the site or listing recommended products based on their previous online purchases. It’s about leveraging analytics data and customer insights to deliver targeted content and adaptive online experiences that compel your customers to take the actions you want them to take.More...
  • 7 creative content ideas to boost your eCommerce site conversions

    18th October 2015
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    It’s not enough to think of online retail sites as simply online catalogues anymore. More and more brands are moving towards adopting an experience-driven eCommerce site that will help increase conversions and build a stronger brand engagement.More...
  • 7 ways to call A/B tests with confidence

    12th October 2015
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    We all know that A/B testing is one of the best ways to improve your conversion rate. By applying the scientific method – exposing your variation to a subset of your website visitors while maintaining a control group – you can determine what the impact of your change is likely to be.More...
  • Ad blockers: a change in power in the digital advertising ecosystem?

    8th October 2015
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    Ad blocking has been around for over 10 years but has made its way into the spotlight recently – when Apple announced that it will integrate ad blocking capability on mobile devices in its latest operating system.More...
  • The missing piece to your digital strategy is your customer

    7th October 2015
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    Gone are the days wherein online marketing was relatively straightforward where you simply had a good enough website and a basic email marketing strategy in place to survive in the marketplace. The proliferation of devices and online platforms have radically changed the way customers interact with your brand.More...
  • How Google Analytics can boost your marketing efforts [infographic]

    1st October 2015
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    With a comprehensive set of features and functionalities, Google Analytics can provide you with the fresh data and insights you need to optimise your marketing efforts. But are you using this powerful tool correctly?More...
  • 16 tips to increase your email open rates with smart subject lines

    28th September 2015
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    Writing email subject lines is not an exact science. There are so many factors that can affect your open rates. Here are 16 tips on crafting a click-worthy email subject line that will increase the number of people who will actually read your email.More...
  • Google Partners Masterclass 2015 insights part 7: Uncovering (not provided) keyword data in Google Analytics

    20th September 2015
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    For the seventh and last post of the Google Partners Masterclass 2015 series, we’re diving into cracking the (not provided) keyword data in Google Analytics (GA) so you can enable better SEO performance reporting and find out what’s working and what to improve on.More...
  • Google Partners Masterclass 2015 insights part 6: Dynamic Search Ads (DSA) overhaul

    16th September 2015
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    In this post, we talk about Google’s latest enhancement to Dynamic Search Ads (DSA) that can help you reach your customers better with more targeted ads, focus on the campaigns that are most important by automating the ones you don’t have enough time for and overall optimise and improve on your paid campaign workflows, especially in the set-up phase.More...
  • MythBusters Virtual Reality

    16th September 2015
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    Beyond Productions’ virtual reality content is being featured on Discovery’s new VR app, 360 enabled YouTube channel and is also available for Samsung Gear VR headsets. The VR content accompanies broadcast of MythBusters premiere episodes with the first clips available filmed in conjunction with our Shark Weekend special.More...

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