Digital Marketing News


Furnishing Staples’ website needs

Jun 11, 2014

Part of the world’s largest office products company, Staples Australia approached FIRST to create an Australian and New Zealand website for its Business Interiors by Staples business.

FIRST worked closely with Staples to create the new and fully responsive website, which is optimised for search engines and user-centric design.

Working within Staples’ brand guidelines, the site is a digital catalogue of the company’s Business Interiors product range and case studies. Using Drupal, the content management system is easy for Staples staff to update the site with all the latest products and content.

Visit the Business Interiors by Staples website for Australia and New Zealand.

Business Interiors by Staples home page Business Interiors by Staples home page, which has a full-width carousel that dominates the page to display the latest commercial fit outs.
Business Interiors by Staples on mobile and tablet The website is fully responsive, meaning the site works on any device and browser.
Case study landing page The case study landing page takes on a Pinterest-style design where it displays images of varying heights and widths, which then moves each case study around to fit like a jigsaw puzzle.
Business Interiors product range Business Interiors product landing page. When a user hovers over a product category, a transparent colour overlay appears.
Business Interiors product page Product pages allow the user to: click on an image to zoom in and take a closer look at the product; download product specifications and CAD drawings; and pin products to Pinterest.
Opus case study page Just like the product pages, Business Interiors’ case study pages allow the user to view various images of an office fit out and zoom in on the images, as well as share the case study via Pinterest.

Business Interiors team

Users can find out who the Business Interiors team is and connect with them via LinkedIn.