Digital Marketing News


Google Tag Manager updates

Oct 23, 2014

Google recently announced some major improvements to Google Tag Manager (GTM):

  1. New APIs to answer custom needs

APIs are a time saver when you need to manage GTM containers at a large scale. Thanks to the new API you can, for instance, manage users in bulk or create a container template to be used and sync for hundreds of different sites.

  1. New templates for third-party tags

Over the next weeks, you will find new tag templates for Neustar, quantcast, Criteo and more to be added to the already supported third-party solutions (AdRoll, Marin, Comscore, Bizo, Clicktale, Distillery, Turn, Mediaplex, VisualDNA). Third-party tag templates make tagging easier and reduce the risk of errors when using custom HTML tags.

  1. New User Interface

More intuitive and colourful! The new interface has a more visual workflow, which should make things easier to understand. There are also some useful features such as instant search, autocomplete and new keyboard shortcuts.

A new more friendly interface for non-technical users

A new more friendly interface for non-technical users

These improvements will be rolled out so be patient if you don’t see your new user interface in your existing GTM account. Don’t have a GTM account yet? Create one and have a play with the new UI!

So here you go: even more reasons to use Google Tag Manager!

Read the announcement on Google Analytics blog.