Digital Marketing News


UNSW Australia Business School awards FIRST SEO account

May 06, 2015

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UNSW Business School has awarded FIRST with its search engine optimisation (SEO) account. UNSW Business School is one of Australia’s leading research and educational institutions, with the latest QS subject rankings revealing it is 12th in the world and number one in Australia for Accounting and Finance.  One of the Business School’s goals is to reach a wider audience of students and scholars, which led them to FIRST to help restructure the website to ensure it’s indexable by search engines for the courses it offers.

Tracy Carter, strategic web platforms manager at UNSW Business School, said: “FIRST has an exceptional team of search consultants who produce results and stay on top of the constantly changing world of SEO.

FIRST is always focused on delivering the best results and providing top-notch customer service, which will allow us at the university to focus on what we do best – teaching students and developing cutting-edge research!

“Students are increasingly choosing Australia’s universities based on the information they can source online so it is essential that UNSW is ranking for the keywords they use, which then takes them to our website which is set up with the best possible user experience and information. That’s why we chose to work with FIRST.”

FIRST will be working closely with UNSW Business School to restructure, redesign and develop its website to increase the site’s ranking for keywords and to ensure the site is fully aligned with its digital strategy.

Senior account director for FIRST, Raphael Pantelis, said: “We are looking forward to working with such a renowned organisation and know that we will help UNSW Business School dominate the Google SERPS by rebuilding their site with the right foundations.  Universities are notorious for working in their own silos, but with the tactics we have planned we are sure to get all divisions of the university standing up to take notice.”

In addition to the SEO work, FIRST and UNSW will be working on other digital projects that will be revealed later down the track, so stay tuned!