Force Acquisition

May 12th, 2008: Beyond International Limited (ASX: BYI) has acquired 100% of Force Media Entertainment Pty Limited (the Company) as a result of purchasing the remaining 49% issued share capital from interests associated with Mr Tony Romeo (the Managing Director of the Company).

The terms of the acquisition meets the valuation criteria set by Beyond’s board of directors and is earnings per share accretive. The cash consideration is payable in three instalments over the next six months.

Since the Company was established in September 2006 revenues of the Force business have grown from $6 million to a projected $9 million in the 2008 financial year.

The Company will continue to exploit its own substantial catalogue of acquired DVD product, as well as the home entertainment rights to Beyond’s catalogue of television programs. This exploitation will gradually gravitate from DVD to digital delivery direct to the consumer.

Mr Romeo has resigned as a director and employee of the Company. Mr Andrew Parisi (General Manager – Sales and Marketing) has been appointed General Manager of the Company and is responsible for its day-to-day management.

The Company distributes a range of well-known DVD titles in Australia and New Zealand, including television titles such as Mythbusters, Andromeda, Stingers, Halifax fp, Bondi Rescue, Blackjack, Lexx, Rex Hunt, Pilot Guides and In Deep and feature films including Halloween, 4 Months 3 Weeks and 2 Days, After The Wedding, Freeway, The Librarian and El Cantante. The Company is also releasing a number of DVD games in the next two months based on NRL and AFL teams and the Beyond produced television series Mythbusters.

The Company will change its name to Beyond Home Entertainment Pty Ltd to align it to the Beyond brand.


All enquiries should be directed to:

Mr Mikael Borglund, Managing Director, Beyond International Limited
Telephone 02 9437 2000 or by email to:- investor_relations@beyond.com.au

published: Monday, May 12, 2008