It is a sad fact that many companies still subject their customers to a painful online experience because they forget to make a connection between the data to the actual person behind the numbers. By better understanding your customers, you can serve them better, and that’s just better for everyone!More...

Google has been using PageSpeed as a ranking factor for several years now, and they kindly provide a tool called PageSpeed Insights that you can use to analyse the performance of your website, both for desktop and mobile users. It is a great little tool that gives your web page a score out of 100, and more importantly provides a list of suggestions for things that you should do to improve this score.More...

Google introduced an update to its web ranking algorithm earlier in the year to place greater emphasis on mobile device usability. Due to a little misplaced hysteria, this update was dubbed Mobilegeddon. The impact of Mobilegeddon is certainly having an effect, a recent study has shown that there are major visibility and ranking consequences of your site being optimised for an increasingly large array of devices.More...

Here's a blog post especially for graduates who are looking to start a career in Digital Marketing and desire to set themselves apart in a competitive employment market where employers are looking for real skills and some experience.More...

We share some of Google's new features that have been made public at the Google Marketing Next event or that have officially been released recently. More...

Early in October this year, Google launched Customer Match, an anticipated product feature in AdWords that allows advertisers to upload email lists to target customers or prospects in their database by email where the email address is linked to a Google account. This offers advertisers great opportunities to re-engage with their customers and make the most out of their email databases.More...

Dymocks engaged FIRST to craft an omnichannel strategy to encourage customers to purchase in store and online. It was essential that the strategy provides a positive customer-centric experience across all channels. Find out how FIRST achieved Dymocks' goals.More...

Here at FIRST, we’ve been playing with calculated metrics for a while now and we are very excited to see them launched in public beta (for Universal Analytics properties only).More...

We've gathered some key takeaways that you should keep in mind from the Analytics conference in Sydney presented by Loves Data with Google. There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use.More...

Online personalisation is the new face of digital marketing. It goes beyond welcoming back a returning customer to the site or listing recommended products based on their previous online purchases. It’s about leveraging analytics data and customer insights to deliver targeted content and adaptive online experiences that compel your customers to take the actions you want them to take.More...