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Beyond is a leading international media and content business which is listed on the Australian Stock Exchange (ASX).

Since its establishment in 1984 the company has produced over five thousand hours of television programs for broadcast internationally including Mythbusters, Beyond Tomorrow, Hot Property, Lab Rats, Behind Mansion Walls, Selling Houses Australia and Toy Box.

The international distribution division markets an extensive program catalogue sourced from third party producers and internal production. This business is headquartered in Dublin, with sales offices in London and Sydney.

The Home Entertainment division, established in 2005, focuses on digital and DVD distribution and is the second largest independent distributor of audiovisual home entertainment product in Australia and New Zealand.

Established in 2012, BeyondD the digital marketing division, consists of Digital Marketing Services, Digital Media Sales, and Digital Assets including websites, marketing databases and bespoke technology.

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News From Beyond D

Double your Google Shopping ROAS in just 3 months even if you think you tried everything

May 05, 2021

If you tried everything but just can’t get more bang for your buck, this article will change how you advertise.

Google’s Smart Shopping campaign is a fairly recent campaign type, which combines standard Shopping with display remarketing campaigns, being delivered across the GDN, Gmail and Youtube.

Acclaimed as one of the most performance-oriented campaign types, its promise is to bring the power of automation and machine learning – using automated bidding and ad placement – to promote the products and maximize the return on ad spend (ROAS).

When it comes to campaign set-up and structure, Google recommends to have only one Smart Shopping campaign containing all inventory products, claiming that “the more conversions a campaign has to learn from, the better” (link).

The issue with this approach is: in an inventory with thousands of products with a high price variation (for example, from less than $10 to over $200) the ROAS range will also vary. It may pull the overall ROAS down, inhibiting the full potential performance as only one ad group can be created per Smart Shopping campaign.

In an attempt to improve one of our client’s Shopping performance, we split the stand-alone Smart Shopping campaign into 3 (2 Smart and 1 Standard). At the end of the third month, we managed to scale the campaigns spend and double the ROAS.

Read more here.