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Beyond is a leading international media and content business which is listed on the Australian Stock Exchange (ASX).

Since its establishment in 1984 the company has produced over five thousand hours of television programs for broadcast internationally including Mythbusters, Beyond Tomorrow, Hot Property, Lab Rats, Behind Mansion Walls, Selling Houses Australia and Toy Box.

The international distribution division markets an extensive program catalogue sourced from third party producers and internal production. This business is headquartered in Dublin, with sales offices in London and Sydney.

The Home Entertainment division, established in 2005, focuses on digital and DVD distribution and is the second largest independent distributor of audiovisual home entertainment product in Australia and New Zealand.

Established in 2012, BeyondD the digital marketing division, consists of Digital Marketing Services, Digital Media Sales, and Digital Assets including websites, marketing databases and bespoke technology.

The Beyond Team

Meet the team that makes Beyond the successful company that it is.
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Annual Report

View all the latest and past annual reports for Beyond, which provides comprehensive information about the company.
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Corporate News, ASX announcements


News From Beyond D


Server-Side Tagging with Google Tag Manager: Rebuilding Trust in Data Collection & (Re)Marketing Campaigns

Jun 18, 2021

Do you want to collect more and more accurate data?

Do you want to have full control of the data you share?

Do you want to (re)target larger audiences with a more relevant message?

Do you want to make your site faster?

If you answer “yes, I do” for at least one of these questions, then you may be interested in learning more about GTM server-side…

Since its public release in August 2020, FIRST has been advocating for implementing GTM Server-Side as we believe it will become a key success factor to collect more and more accurate data, deliver a better user experience, while allowing a stronger control on data collection and sharing.
We have implemented GTM server-side to handle GA4, Universal Analytics and Facebook Conversion API tags across different verticals (retail, finance, food and consumer products) and the results certainly offset the cost.

Server-side tagging means executing tags from a server-side environment (such as Google Cloud Platform, Amazon Web Services, Microsoft Azure, etc.) as opposed to a client-side solution which relies on the browser to send HTTP requests. In August last year, Google released its server-side solution as a new type of container in Google Tag Manager. In this post, we will come back on the differences between server-side and client-side tagging, why it matters and what are the requirements to get it up and running.

GTM Web vs. GTM Server-Side

A typical tagging configuration relies on a container implemented on the page to send measurement data to various collection servers. Requests are sent from the client directly to the vendors, and may set a third and/or first JavaScript-written cookie.

With GTM Server-Side (GTM SS), you still have your GTM Web container implemented on your pages*, but then some tags within GTM Web can be sent to GTM SS, where a client will be able to receive and transform the data before sending the request to the final endpoint (the vendor). This way, you have full control over how that data is shaped, and where it is routed from the server. 

Read more here.