Digital Marketing News


  • 26
    May '15
    Why optimisation is the name of the game at First
    Digital marketing agency First implements Marin search marketing software to save time and increase conversions Click here to learn more
  • 06
    May '15
    UNSW Australia Business School awards FIRST SEO account
    UNSW Business School has awarded FIRST with its search engine optimisation (SEO) account. UNSW Business School is one of Australia's leading research and educational institutions, with the latest QS subject rankings revealing they are 12th in the world and number one in Australia for Accounting and Finance. One of the Business School's goals is to reach a wider audience of students and scholars, which led them to FIRST to help restructure the website to ensure it's indexable by search engines for the courses it offers.
  • 18
    Feb '15
    How to convert data into actionable insights
    There is no reason why any website shouldn't have a web analytics tool installed -- especially since a tool like Google Analytics is available free of charge. The data that it can provide is plentiful -- almost exhaustive -- and can give you amazing information such as visits, bounce rates and other metrics that can give you a good indication of what's happening when users come to your site.
  • 04
    Dec '14
    5 Universal Analytics event settings in Google Tag Manager
    We all have very busy lives so I’m going to make this post nice and short, with screenshots that hopefully will make these Universal Analytics event set-ups pretty straightforward. But please let me know if you have any questions on any of these event settings.
  • 25
    Nov '14
    International SEO with rel=”alternate” hreflang=”x”
    Does your business have identical or very similar websites targeting different countries and/or languages? In Australasia, it is a very common situation for businesses to have one site for New Zealand, and another basically identical website (with perhaps just currency and pricing changes) for Australia.
  • 23
    Oct '14
    Google Tag Manager updates
    Find out about some of Google's recently announced major improvements to Google Tag Manager (GTM).
  • 19
    Sep '14
    Tracking fragment URLs in Universal Analytics with Google Tag Manager
    Ah, fragment URLs – you know these URLs with a hashtag (such as www.example.com/categoryA.html#filter1=abc&page=2), that can’t be tracked with Google Analytics… Indeed, Google Analytics strips out everything after the hashtag. Yet seeing what’s after the hashtag can be useful to know what are the most popular filtering options, for example, or to check if your visitors go beyond the first […]
  • 11
    Sep '14
    New Google Analytics benchmarking reports gives insights and competitive intelligence
    Google has announced new Benchmarking reports available in Analytics. These reports allow you to compare your website performance against the averages of similar sites.
  • 12
    Aug '14
    Is your security affecting your search rankings?
    Google recently announced it is going to start using HTTPS as a ranking algorithm. It’s only a slight factor, "affecting fewer than 1% of global queries" and carries less weight than, for example, high-quality content.
  • 04
    Jul '14
    Questions you should be asking your digital media agency
    Here are some questions you should be asking your media agency before the proposed plan is approved. Asking a few questions now could deliver far greater results, and save a headache later.