Digital Marketing News


  • 18
    Apr '14
    22 key insights on performance advertising
    FIRST shares its 22 key insights on performance advertising.
  • 15
    Apr '14
    Universal Analytics is now universal…
    Universal Analytics (UA) is out of beta and available for anyone. To be fair, this was already the case since March 2013, but now all features from Classic Google Analytics are supported by UA, including Remarketing and Demographics & Interests data pulled from DoubleClick.
  • 09
    Apr '14
    26 key insights on mobile marketing
    At FIRST we spend a lot of time doing research and finding ways to provide the best results for our clients. Previously, we gave you our top key insights on metrics, analytics and conversion optimisation, and now we're sharing key insights on mobile marketing.
  • 26
    Mar '14
    56 key insights on metrics, analytics and conversion optimisation
    At FIRST we spend a lot of time doing research and finding ways to provide the best results for our clients. We decided to share some of those key insights we found useful from a few of our favourite sources on metrics, analytics and conversion optimisation.
  • 18
    Mar '14
    FIRST signs Fuji Xerox Australia, improves search results
    FIRST has been appointed as the lead digital marketing agency for Fuji Xerox Australia. FIRST impressed the document technology and services company with its SEO and PPC methodology coupled with its online creative and development capabilities, which complemented and fully aligned with Fuji Xerox Australia's digital strategy.
  • 10
    Mar '14
    EziBuy Google anaylytics case study
    FIRST NZ has been working with EziBuy continuously since 2005 to optimise the return from digital channels, driving significant new customer and revenue growth.
  • 21
    Feb '14
    FIRST to help Cathay Pacific’s traffic soar
    FIRST has won a competitive pitch to manage the Search Engine Optimisation (SEO) and Content Strategy for the Australian arm of international airline Cathay Pacific.
  • 20
    Feb '14
    Step Back And Consider Your Inbound Marketing Strategy
      So you create content to attract visitors to your website? That’s great, but do you actually bring added value to those visitors and to your business? Read on to learn how to create an effective inbound marketing strategy. “SEO Is Dead, Vive Le SEO” The SEO community has been a bit shaken last month […]
  • 19
    Feb '14
    Home Appliances and Whiteware Online – NZ Reach
      For the full report (PDF) please use our download form   Which New Zealand Home Appliance stores are maximising their market share online? Find out which online home appliance and whiteware stores are taking the lead in organic search and how they’re doing it. FIRST has investigated the organic search engine rankings for NZ […]
  • 11
    Feb '14
    Online Homewares Sites (Search Engine Rank Report)
    Which Australian homewares and furniture businesses are maximising their market share online?