Digital Marketing News


  • 11
    Feb '14
    Singapore Airlines boosts transactions whilst halving the Cost Per Sale with smart PPC marketing
      Singapore Airlines (SIA) was founded in 1972 and has developed from a regional airline to one of the most respected travel brands around the world. Today it has the reputation for being an industry trendsetter. SIA wanted to extract maximum value from their paid search investment. To reach this goal, FIRST implemented a number […]
  • 30
    Jan '14
    Australian online pharmacies social reach report
    Which online pharmacies are making the best use of social media?
  • 23
    Jan '14
    Groceries Online – Supermarkets – NZ Reach
    For the full report (PDF) please use our download form Which New Zealand Supermarkets are maximising their market share online? Find out which online grocery stores are taking the lead in organic search and how they’re doing it. FIRST has investigated the organic search engine rankings for NZ consumer searches focused on buying groceries online, […]
  • 21
    Jan '14
    Is Retargeting Digital’s Rising Star?
      Digital marketing has become a promotional channel of choice for many businesses due to its flexibility, reach and ability to influence and measure the whole customer lifecycle. There has been a rising star in the digital marketing world over the last couple years, which is now a key priority for many advertisers.  Retargeting is […]
  • 16
    Jan '14
    Top 10 free image editing software
    Whether you're after a basic or advanced image editing software, there's bound to be something in our list that meets your needs. From basic crops and scaling to filters, layers and effects, the following image editors won't cost you a thing.
  • 07
    Jan '14
    Searching for groceries online
    Which supermarkets and grocers are maximising their market share online? Find out which online grocery stores are taking the lead in search engine page results and how they're doing it.
  • 16
    Dec '13
    Free SEO tools
    Search engine optimisation (SEO) is where you ensure a website can be found in search engines, such as Google, Bing and Yahoo, for relevant keywords and phrases around what's on offer on that site. SEO is a form of quality control for websites and is a vital opportunity for businesses to improve their online presence.
  • 05
    Dec '13
    5 must haves for every eCommerce site
    Do you have an eCommerce site or are planning one? Here are five site features you must have.
  • 11
    Nov '13
    Usability Improvements Increase New Customer Sign Up Rate for Contact Energy
    Contact Energy is one of New Zealand’s leading retailers of electricity and natural gas. Contact are continually looking for ways to improve their service and improve the online customer experience and resulting online signups. We identified an opportunity to run an A/B experiment on the new customer sign-up page and funnel. Through A/B testing, an original webpage […]
  • 04
    Nov '13
    FIRST and Westpac rekindle their relationship
    FIRST has rekindled its relationship with Westpac and will begin work on an engaging series of animations that will be used to train Westpac staff on the Do’s and Don’ts of email communication as it relates to using Westpac’s email system.