Digital Marketing News


  • 30
    Oct '13
    Mobile use by banks and home loan companies
    Find out which banks and home loan companies are making the best use of mobile.
  • 25
    Oct '13
    Fairfax Media Exceeds Campaign Sales Target by 45%
    Fairfax Media is the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand. To boost sales over the winter period between Mother’s Day and Christmas promotions, FIRST deployed an SEM winter campaign for Mags4Gifts involving Cuisine, NZ Life & Leisure, […]
  • 02
    Oct '13
    Getting Demographic Data in your Analytics
    New announcements have been coming thick and fast at this year's Google Analytics Summit in Mountain View, California. There have been 14 product announcements in one session!
  • 11
    Sep '13
    Searching for pharmacies online
    Find out which online pharmacies are taking the lead in search engine page results and how they're doing it.
  • 29
    Aug '13
    Banks and Home Loan Sites (Social Reach Report)
    Which Australian bank and home loan companies are making the best use of social media?
  • 27
    Aug '13
    Searching for home loans online
    FIRST looked into the search engine results for home loans online for its Ranking Based Reach performance analysis report. The results were surprising – at the time of reporting, Australia's leading banks did not dominate natural search results pages for home loans.
  • 23
    Jul '13
    eCommerce return policies: dos and don’ts
    Not including some form of return policy that abides by Australian Consumer Law and makes it easy for consumers could lead to a loss in sales.
  • 05
    Jun '13
    Mobile Application Development and Marketing Strategy
    In a study published earlier this year by ComScore – “Mobile Future In Focus 2013” a statement was made suggesting that 2013 would be the “year of mobile [1]” and it would be this year that important changes to the digital landscape will take place – significantly influenced by the rise and popularity of Internet […]
  • 05
    Jun '13
    Women’s Fashion – Dresses – NZ Search Reach Report
         For the full report (PDF) please use our download form Summary &  Observations 1.8 million New Zealanders made an online purchase in 2012*, Over 25% of online purchases in New Zealand are fashion-related The NZ organic search results for the key phrases selected are dominated by international players asos.com and boohoo.com ASOS also topped […]
  • 31
    May '13
    How Webpage Content can Add Value to Your Website
    For a lot of organisations, content on a website is seen as a basic necessity, with the attitude that “we need to explain what we do and tell our market what we can offer”.  Basic, and simple.  Even as digital marketing becomes more competitive, many organisations still overlook content, because of its basic nature, and […]