Digital Marketing News

  • 29
    Apr '13
    Searching for mobile phone plans online
    FIRST looked into the search engine results for mobile phone plans online for its Ranking Based Reach performance analysis report. The results were surprising – at the time of reporting, Australia's leading telcos did not dominate natural search results pages for mobile phone plans.
  • 24
    Apr '13
    5 things you should know about Marin Software
    Marin Software is a revenue acquisition management platform for marketers through online advertising. The web-based platform allows marketers to manage paid search, display, mobile and social media marketing campaigns.
  • 04
    Apr '13
    eCommerce solution Magento: is it any good?
    FIRST's developer Alice Athens shares her experience with working with eCommerce platform Magento.