Digital Marketing News


  • 24
    May '13
    Google Penguin 2.0 Update Results- Australia’s Losers & Winners
    Penguin has landed Long awaited next gen of Penguin, the webspam algorithm, was unleashed on the net yesterday, ten day after the initial announcement in a recent video on Matt Cutts’ blog . According to Cutts, Google’s Distinguished Engineer & Spam Fighter Extraordinaire,  roughly 2.0% of queries [were] affected in the update. 2.0% of queries [were] affected […]
  • 22
    May '13
    How to Properly Fail Your Site Migration
    So you decided to move to another domain? Great! Is there anything to do apart from finalising your new fancy site design? Nah, that’s OK, Google and users will figure out the change by themselves. End of the post. … Well actually, by doing so, you will probably screw up your site migration, dropping your […]
  • 06
    May '13
    Google launches mobile value calculator
    Google Australia has launched a mobile value calculator that helps users estimate the value of mobile for their business.
  • 30
    Apr '13
    NZ Digital Marketing Strategy Survey 2013
    FIRST conducted a digital marketing strategy survey in early 2013 to identify digital marketing trends for New Zealand Businesses. n=1663 What are your top marketing objectives for 2013? Insight: Businesses are looking for growth in revenue and sales in 2013. What percentage of marketing budget is allocated to digital? Insight: The majority of businesses invest […]
  • 29
    Apr '13
    Searching for mobile phone plans online
    FIRST looked into the search engine results for mobile phone plans online for its Ranking Based Reach performance analysis report. The results were surprising – at the time of reporting, Australia's leading telcos did not dominate natural search results pages for mobile phone plans.
  • 24
    Apr '13
    5 things you should know about Marin Software
    Marin Software is a revenue acquisition management platform for marketers through online advertising. The web-based platform allows marketers to manage paid search, display, mobile and social media marketing campaigns.
  • 04
    Apr '13
    eCommerce solution Magento: is it any good?
    FIRST's developer Alice Athens shares her experience with working with eCommerce platform Magento.