Here's a blog post especially for graduates who are looking to start a career in Digital Marketing and desire to set themselves apart in a competitive employment market where employers are looking for real skills and some experience.

Google introduced an update to its web ranking algorithm earlier in the year to place greater emphasis on mobile device usability. Due to a little misplaced hysteria, this update was dubbed Mobilegeddon. The impact of Mobilegeddon is certainly having an effect, a recent study has shown that there are major visibility and ranking consequences of your site being optimised for an increasingly large array of devices.

It is a sad fact that many companies still subject their customers to a painful online experience because they forget to make a connection between the data to the actual person behind the numbers. By better understanding your customers, you can serve them better, and that’s just better for everyone!

Early in October this year, Google launched Customer Match, an anticipated product feature in AdWords that allows advertisers to upload email lists to target customers or prospects in their database by email where the email address is linked to a Google account. This offers advertisers great opportunities to re-engage with their customers and make the most out of their email databases.