It is a sad fact that many companies still subject their customers to a painful online experience because they forget to make a connection between the data to the actual person behind the numbers. By better understanding your customers, you can serve them better, and that’s just better for everyone!

Google has been using PageSpeed as a ranking factor for several years now, and they kindly provide a tool called PageSpeed Insights that you can use to analyse the performance of your website, both for desktop and mobile users. It is a great little tool that gives your web page a score out of 100, and more importantly provides a list of suggestions for things that you should do to improve this score.

Google introduced an update to its web ranking algorithm earlier in the year to place greater emphasis on mobile device usability. Due to a little misplaced hysteria, this update was dubbed Mobilegeddon. The impact of Mobilegeddon is certainly having an effect, a recent study has shown that there are major visibility and ranking consequences of your site being optimised for an increasingly large array of devices.

Here's a blog post especially for graduates who are looking to start a career in Digital Marketing and desire to set themselves apart in a competitive employment market where employers are looking for real skills and some experience.