Australia's Seven Network and Beyond Productions have formed an innovative venture to create new international programming.

Australia's most-watched television broadcast television network, the Seven Network, and Beyond Productions have announced a development and marketing venture to create new programming initially for the North American marketplace.

The venture will be called 7Beyond and has established a Los Angeles office.

The new venture builds on Seven's market-leading presence in the creation of content in Australia and increasingly in international markets, and Beyond's acknowledged track record in the production of programming for the United States television market.

The content generated by the venture will be co-produced by the Seven Network's Seven Productions business and Beyond Productions, and distributed internationally by Beyond Distribution.

For nearly 30 years, Beyond Productions has been developing and producing programming for US broadcasters starting with the US version of Beyond 2000 - Beyond Tomorrow in 1988 through to over 200 episodes of the global smash MythBusters. Other long running series such as Taboo and Deadly Women have also been made for US broadcasters with a total of some 5,000 hours being produced by Beyond.

This year Seven Productions will commission, create and produce nearly 700 hours of television and is recognised as a leader in the production of scripted, entertainment, reality, observational documentaries and children's programming - with major projects including My Kitchen Rules, Border Security, House Rules, Home and Away, Packed to the Rafters and A Place to Call Home.

7Beyond has appointed Michael Krupat as SVP Development to oversee development and sales of projects for the venture.

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